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Starbucks is still looking for a double shot of difference

Analysis16 Feb 2026by Peter Aitken

Starbucks’ reinvigorated marketing plan is showing green shoots, but there’s a way to go before it catches up with its younger, hipper siblings

shutterstock 2644351071

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Events & Awards

The Caterer People Summit 2026

The Caterer People Summit 2026

Thu May 14, 2026The Line, London
The Caterer is bringing together HR hospitality leaders to learn, debate and collaborate on topics including artificial intelligence, burnout and how to effectively engage the board, to help protect your people, strengthen your teams and prove why HR is central to business success, even in a challenging climate.
The Acorn Awards 2026

The Acorn Awards 2026

Sun Jun 7, 2026
The Acorn Awards, run in association with our headline sponsor CH&Co, recognise 30 of the brightest prospects in the hospitality industry under the age of 30. The awards, known as The Caterer’s 30 under 30, recognise people working in any sector of hospitality. Everybody is welcome to enter – you can nominate yourself or ask a colleague to nominate you and tell us about your achievements.
The Cateys 2026

The Cateys 2026

Tue Jul 7, 2026
The Cateys, held in partnership with Square, returns to JW Marriott Grosvenor House London on Tuesday 7 July 2026 for an unforgettable evening honouring and celebrating exceptional talent and pioneering businesses in hospitality. Start your entry today!
Natural & Organic Food Show

Natural & Organic Food Show

Wed Sep 16, 2026ExCel London
Natural & Organic Food Show showcases the very best in natural, organic, plant-based and free-from food and drink under one roof. Head to Excel London this September where you’ll find new products and ingredients. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, National Restaurant, Pub & Bar Show and Artisan Food & Drink Show. Part of the London Food & Drink Festival.
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The Caterer provides trusted hospitality news, analysis and trends for restaurants, hotels and catering professionals.

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