MCR Property Group invests £150m in new lifestyle hotel brand

MCR Property Group has acquired four hotels and serviced apartment blocks across London’s Kensington and Chelsea for £123m amid plans for further expansion.

Ashburn hotel, Ashburn Court, Chesham Court and Claverley Court will form the basis of an independent lifestyle brand that also marks MCR’s entry into operational real estate.

The company has invested £150m into the project, which will involve extensive refurbishments to establish consistent brand standards and sustained ADR growth.

MCR confirmed it is actively targeting properties that require hands-on asset management and brand-led repositioning.

Edmund Kissner, who is leading the renovations, said: “We are currently finalising the brand platform, ensuring it has the strength and clarity to scale beyond these initial assets. Our ambition is not to operate a collection of four hotels, but to build a cohesive hospitality proposition with real identity and operational depth.

“We are already actively negotiating and bidding on a range of hotel assets across the UK, with the intention of bringing them into a number of curated collections under the wider platform. This is the beginning of a much broader rollout.”

Aneel Mussarat, founder of MCR Property Group, added: “This £150m deployment is a deliberate move into operational real estate, in a market where we see clear inefficiencies and significant scope for value creation.

“We are building a platform, not acquiring assets in isolation. That means putting the infrastructure, systems and brand architecture in place from day one, so we can scale efficiently as we deploy further capital.

“This is the first phase of a wider strategy, with a clear ambition to scale this platform to £500m through further acquisitions across London and key UK markets, where we can apply the same model and deliver consistent, repeatable performance.”

MCR Property Group is a UK-based real estate firm founded in 1989 focused on commercial, industrial, mixed-use, residential and student accommodation.

It is not to be confused with MCR Hotels, the North American hotel owner and operator that purchased the BT Tower.