Sandwich Sandwich to debut grab-and-go-only format in London’s Broadgate

Bristol-based sandwich brand Sandwich Sandwich is set to open its first grab-and-go site in London’s Broadgate tomorrow (19 March), marking its fourth London location in the past 24 months.

 

The site will be the brand’s first grab-and-go-only concept, offering a full menu of sandwiches made fresh each morning, alongside pastries, sausage rolls and Scotch eggs.

 

When announcing the launch last year on Instagram, the group stated the format could pave the way for future openings in airports and train stations.

 

The news comes as the business earlier this year said it would offer free meals to those struggling financially, when it stated: “From today onwards, if you’re struggling and we can help by feeding you at no extra cost until you’re back on your feet, please reach out.”

 

Sandwich Sandwich previously offered free meals over the festive period, but said the initiative is now open to “anyone who needs regular support”.

 

The business was founded in 2010 as Cotham Sandwich Co by self-taught chef Nick Kleiner before rebranding to Sandwich Sandwich in 2012.

 

It now operates sites across Bristol and London and is set to open in Dubai later this year.

 

The Dubai launch will mark its first franchise venture as the group looks to expand both in the UK and internationally.

 

The brand has built a strong following for its generously filled sandwiches, regularly attracting long queues and generating millions of views across social media.